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HUMAN
CENTERED
MARKETING

This methodology focuses on empathy and consists of three phases.

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Inspiration Phase

he Inspiration Phase: We dive into

the user's life to better understand

what they need.

Quantitative and Qualitative Research

Ethnography

Understand user needs

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Ideation Phase

We identify design and strategy opportunities by creating a prototype or proposal.

Usability

Testing Product

Designed for your

needs.

Creation Co-creation

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Implementation Phase

The implementation phase: 

We bring the solution to market.

Community Engagement

Messaging & Communication

Get them to commit.

Awareness & Access

This innovative approach focuses on addressing specific business problems, which serve as a benchmark for solving new challenges. By putting people at the center, HCM develops solutions fully tailored to users' individual needs, thus highlighting the importance of empathy and personalization in the design of effective solutions.

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Business Problems

We need to focus on human beings.

How can we raise conversation

rates on our site?

How can we reduce the number of support calls?

How can we grow our

core audience?

How can we prevent our product

from frustrating users?

What's the easiest way to help users

determine if our product fits their needs

and encourage them to buy it?

How can we satisfy people so that they are grateful for our product?

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