HUMAN
CENTERED
MARKETING
This methodology focuses on empathy and consists of three phases.
Inspiration Phase
he Inspiration Phase: We dive into
the user's life to better understand
what they need.
Quantitative and Qualitative Research
Ethnography
Understand user needs
Ideation Phase
We identify design and strategy opportunities by creating a prototype or proposal.
Usability
Testing Product
Designed for your
needs.
Creation Co-creation
Implementation Phase
The implementation phase:
We bring the solution to market.
Community Engagement
Messaging & Communication
Get them to commit.
Awareness & Access
This innovative approach focuses on addressing specific business problems, which serve as a benchmark for solving new challenges. By putting people at the center, HCM develops solutions fully tailored to users' individual needs, thus highlighting the importance of empathy and personalization in the design of effective solutions.
Business Problems
We need to focus on human beings.
How can we raise conversation
rates on our site?
How can we reduce the number of support calls?
How can we grow our
core audience?
How can we prevent our product
from frustrating users?
What's the easiest way to help users
determine if our product fits their needs
and encourage them to buy it?
How can we satisfy people so that they are grateful for our product?