This is how the launch
went: Magnetic Lipstick
Attraction.
Launch of the Magnetic Attraction lipstick through the conceptualization of the event, development of POP material, merchandising, achievement, and execution.
Objective
We visually capture the essence of the product, highlighting the quality and transmitting the emotion and energy of the environment. In addition, it sought to generate photographic and video content that could later be used to promote the brand on various communication channels and social networks.
Need
The brand's new product, the Magnetic Attraction lipstick, will be launched in the Colombian market in an impressive way, obtaining a return on investment.
Solution
A detailed plan was drawn up to cover all critical aspects of the event, from preparations to highlights, ensuring complete and thorough coverage. In addition, we worked with influencers in the category to have coverage from other perspectives.
